Off and Running
April 15th, 2008 by Heather Clancy
Blogs by their nature are about a moment in time. So I won’t bore you all with a lot of historical background about our company. If you don’t know me, I’ve been covering this thing called the high-tech “channel” for more than 18 years now. Since leaving my post as editor of one of the industry’s top trade news organizations, I dove right into some great projects for my now-employer SWOT Management Group (SWOTmg). You’ll hear more about those in future posts, I’m sure. The bottom line is that I figure I have a lot to offer in terms of helping improve communications and messaging between high-tech vendors and their channel partners.
I’m actually between trips right now, holed up at my mother’s place in Hawaii after attending Cisco’s latest worldwide partner summit in a consulting and research capacity. Here’s a blog post I wrote for Tech Target about that trip.
On Sunday, I’m headed to Orlando, Fla., with SWOTmg founder and managing partner Bill Brandt to chat up some great VARs at the annual 1NService Interchange event.
This is one of my favorite conferences every year, because most of the attendees are CEOs and sales and technical managers from some pretty terrific regional integrators, all of whom work together through 1NService to extend their reach. I’ll be moderating a roundtable about the evolution of channel programs, plus I’ll be running a set of interviews and a panel about the role of Collaboration within the high-tech channel. Look for updates LIVE from Orlando early next week. I’m sure some of the discussion will also be the foundation for future blog posts. If you plan to be there, look us up! You can e-mail me directly at hclancy@swotmg.com.
What you can expect out of Connected are ramblings about events I’m covering, and things we’ve learned through various SWOTmg projects. I love sharing feedback from VARs and resellers, so your comments are encouraged. I’ll be back soon with our first updates from the 1NService event.